Paradigms is a research journal of University of Central Punjab. It is a Y-Category journal recognized by HEC Pakistan. It is a research journal of Commerce, Economics and Social Sciences published twice a year. It is a double-blind peer-reviewed journal published twice a year. The aim of Paradigms is to publish research related to the areas of Commerce, Business, Economics, and Social Sciences to contribute to the relevant literature. Academicians, researchers, postgraduate students and other contributors publish their work in this journal.